Carrying out excellent and self-styled research by applying exemplary principles based on values that are Superior, Caring, Persistent, Religious, Integrity, and Synergistic to produce counseling teachers who have professional, pedagogical, personality, and social competencies for the development of Guidance and Counseling science.

Organizing research-based community service that is superior and true to itself by applying the principle of exemplary based on values that are Superior, Caring, Persistent, Religious, Integrity, and Synergistic by involving students to hone students’ social sensitivity and concern, solve educational and social problems.

Developing a network of cooperation with government / non-government institutions to strengthen the performance of study programs, improve the quality and acceptability of graduates.